AutoHangar Group, a prominent Mercedes-Benz dealership in India, faced growing inefficiencies due to their manual business processes. Despite decades of successful operations in both new and pre-owned luxury cars, the absence of a centralized digital platform was leading to poor lead tracking, delayed customer engagement, and an inability to analyze performance. With customers from top corporate houses and Bollywood, expectations were high—and the existing setup could not keep pace. Bluetick Consultants stepped in to engineer a complete digital transformation. We developed a secure, cloud-based ERP system with integrated Lead Management and Pricing Engine functionalities. Our solution ensured streamlined operations, improved visibility, and empowered data-driven decision-making while maintaining high standards of confidentiality and operational security.
To address system-wide reliability and data integrity, our engineers implemented access control protocols, encrypted sensitive customer and business data, and ensured the solution was compliant with applicable data protection standards. The ERP and marketplace systems were deployed over AWS infrastructure, ensuring scalability, availability, and performance. handled securely. Additionally, the chatbot's backend was built with robust monitoring systems to detect and prevent any potential security breaches in real-time. This approach not only enhanced the security of the system but also instilled trust among users, knowing their data was protected while interacting with the chatbot.
With over 25 years of experience in luxury automobile sales, AutoHangar had built a strong reputation, yet their legacy systems were no longer fit for scale. Day-to-day tasks like sales tracking, follow-ups, and reporting were done manually, creating bottlenecks across departments. Without proper analytics, it was difficult for leadership to assess what was working and what needed attention. They needed a modern ERP that integrated all departments—sales, marketing, procurement, and customer service—and enabled decision-makers to access real-time insights.
Operating in a high-stakes industry with discerning customers, the client faced several business challenges,including:
Bluetick Consultants designed a custom cloud-based ERP tailored to the unique business needs of AutoHangar. Built using Django, ReactJS, PostgreSQL, and hosted on AWS (EC2, RDS, ELB, CloudFront, and S3), the system ensured secure, scalable, and reliable operations.